Brownies & Lemonade
Creative Director
Peter Ireland
Art Director
Hugh Dang
Graphic Design
Hugh Dang
Video Creative
Whitney Weir
Motion Designer
Dustin Tuliao
Brief
Brownies & Lemonade is one of LA’s premier events companies focusing on the cutting edge dance and hip-hop realm. B&L started out by throwing secret shows at warehouses in LA and after several years of operation, they have worked with some of the biggest names in contemporary dance / hip-hop music as well as the next wave of future top-tier talent.
​
​As a team we took on the task by allowing the personalities and characteristics of the Brownies & Lemonade crew drive the narrative. We focused on highlighting the fun-loving crowd B&L attracts in juxtaposition to the beautiful scenery of Puerto Vallarta. The nostalgic Memphis patterns along side with retro VHS effects creates an aesthetic that allows us to go off script and really let the personalities of the crew member shine through. The end result was like a cross over between Save By The Bell and The Anchorman.
Ambassador Recruiting Video
We set out to build a new team of friendly faces at the Lifestylez headquarters.
Ambassador Announce Video
With our new team of ambassadors finally on boarded we had to make a big deal about it for sure.
